news
Bringing the luxury movie experience to your doorstep, the PERFECTÒ way
In Asia, popcorn is a growing snack category especially in Indonesia, Taiwan and Thailand. The category is mainly contributed by quick expansion of cinemas while ready packed popcorn is increasing through availability in supermarket and pop-up stores. To fulfil the perfect movie experience, PERFECTÒ launched yet another delight that caters to perfection – PERFECTÒ Popcorn, in May 2015. PERFECTÒ Popcorn, fully coated in every piece and it comes in 3 classic flavours, Ultimate Caramel, Chocolate in Love, and French Vanilla.
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Introducing PERFECTÒ - Experience sensation with potato crisps that are freshly garnished to perfection
PERFECTO, an innovative potato crisp brand by Mamee-Double Decker, is the only brand in the market that has fresh garnishing on its potato crisps that comes in three exciting flavours: ‘Natural Sea Salt', ‘Sour Cream & Chives' and ‘Chilli & Spice Infusion.' PERFECTO uses natural ingredients and authentic recipes to create the perfect crisps in order to redefine consumers' experience of eating potato crisps and also to continuously bring new innovation to the snack category.
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Investment in technology and innovation boosts Mamee Chef's position as portfolio leader
Mamee-Double Decker (M) Sdn Bhd showcased first ever media tour including its up-close view of the RM80 million state of the art instant noodle production facility and processes and an intimate look at Mamee's legacy. Mamee Chef which is the first instant noodle to use La Mian technology, recipes co-created by Dato' Chef Ismail and actor-comedian Zizan Razak as the celebrity ambassador, was proved to be an overnight success for Mamee to achieve revenue of RM100m from the instant noodle portfolio. Furthermore, Mamee launched its first lifestyle concept store in Jonker Street called the Mamee Jonker House, to celebrate its roots in Melaka and to give consumers to experience and learn more about the brand.
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Mister Potato launched its new and improved chips with XXTRA Flavour innovation.
With Mister Potato's "No Compromise" philosophy, Mister Potato launched its new and improved chips that come with ‘XXTRA' flavor produced from quality ingredients and fresh imported potatoes from the best farms in USA and Australia. Furthermore, with the practice of new FlavourWrap technology that guarantees maximum taste in every bite , Mister Potato introduces the new and improved Hot & Spicy and Barbeque chips that are coated evenly with spicier and more intense taste, which are now available in stores. In 2011, Mister Potato became the global snack partner with Manchester United, co-occurring with various unique promotion campaigns including exclusive access for local football fans, ‘Party with Nidji at Old Trafford' campaigns and also Manchested United edition Chevrolets giveaways.
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Mamee Chef Cup Curry Laksa Flavour being rated No.1 in the world
Mamee Chef Curry Laksa Flavour was rated No. 1 among Top 10 instant noodle cups of all time in the 2014 edition by The Ramen Rater (A food blogger based in USA who reviews instant noodles from around the world since 2002). The Ramen Rater reviewed Mamee Chef Curry Laksa Flavour's noodles and has evaluated it is the best instant cup he ever had with 5.0 out of 5.0 stars. Not forgetting to mention, placing No.2 on the list is Mamee Mie Goreng Indonesia Spicy Sambal Flavour, on top of that, Mamee Chef Tom Yam Flavour placed No. 5.
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