Subang Jaya, Selangor

Senior Brand Manager

JOB DESCRIPTIONS

• Develop, establish and execute annual marketing plan and consumer communication initiatives to meet organizational objectives.
• Autonomously run best in class launch plans in market.
• Develop disruptive best in class digital and social marketing plans for brand execution and new brand launches.
• Demonstrate effective management of marketing, advertising and promotional activities to ensure consistency with brand strategy.
• Develop innovative growth strategies – take brand ownership and provide the vision, mission, goals and strategies to match up to.
• Build brands rapidly, by ensuring the brand is relevant and speaks to the consumers at the heart of their lives and interest. Maximize Digital Marketing to ensure efficiency of spend while building relevance amongst consumers we speak to.
• Translate brand strategies into brand plans and go-to-market strategies.
• Identify business opportunities and key issues through market trend analysis, competitor reviews, sales data and market research results.
• Gather market intelligence – Monitor all key initiatives as well as key trends (category, consumer, competitor, customer).
• Maximizing the use of data tools to drill and ensure understanding of market and consumer (AC Nielsen, Kantar TNS, MWB).
• Anticipate bottlenecks, collaborate to create and evaluate productiveness and marketing initiatives ROI.
• Track A&P budgets and spends – towards maximizing gains and reducing costs.
• Prepare reports on brand performance and sales.
• Work closely with factory and R&D for product development, packaging and consumer testing to craft out opportunities and optimizing existing product mixes for launch in market.
• Establish effective working relationships with cross functional teams to develop brand building and trade execution plans to be executed in market.
• Work closely with agencies (creative agencies, media agencies & trade BTL agencies) and suppliers to establish impactful brand plans for impactful execution in market.
• Manage and coach direct report(s) and multi-functional team partner to get the best from everyone, including but not limited to recruiting, writing and implementing robust development plans, coaching and managing employee performance throughout the year.
• To perform any other ad-hoc duties from time to time.

JOB REQUIREMENTS

• Possess at least BSc/ BA in Marketing, Communication, Business or related field.
• Minimum 8 years of marketing experience in fast paced brands (regional and/or local marketing) with a strong consumer focus. Excellent understanding of the full marketing mix of product pricing, packaging, distribution and positioning.
• Experience in launching end to end campaigns in market and new product development launch.
• Highly creative with ability to think out of the box. Up-to-date with latest trends and marketing best practices.
• Willingness to engage in robust discussions on strategy with a strong point of view.
• Strong analytical skills and data driven thinking – working with numbers, metrics and spreadsheets.
• Excellent leadership, communication and interpersonal skills.
• Ability to deliver positive results in a team working environment with a diverse group of cross functional teams and external parties.