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        • Snacks

          From our memorable crunchy noodle snack to the nation’s favourite muchacho in a sombrero snack.
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      • Noodles –
        • Noodles

          Serving springy noodles and delicious soup in every bowl filled with superior ingredients.
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      • Bakery –
        • Bakery

          An array of nutritious and scrumptious bakery goods where every bite is packed full with goodness.
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      • Beverages –
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          Our drinks never tasted better! Cheeriakan your day with a variety of Hausboom x Cheers carbonated and non-carbonated beverages to choose from.
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      • Food Service –
        • Food Service

          Specially formulated by Chef Faizul Hazly for catering operators, Mamee Food Service products are 100% Halal and made with fine natural ingredients.
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  • Home
  • About Us

HOW MAMEE

RAWR
THE WORLD

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THE AMAZING

CRUNCHY
HISTORY OF MAMEE


PLAY VIDEO
Year
    • 1971
    • 1972
    • 1974
    • 1980
    • 1992
    • 1996
    • 2012
    • 2014
    • 2015
    • 2016
    • 2017
    • 2021
    • 2022
    • 2023
    • NOW

1971

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ONCE UPON A TIME…

Mamee’s story began in 1971, when founder Datuk Pang Chin Hin and his partner started a small factory in Melaka that manufactures instant noodles.

1972

A LUCKY STAR IS BORN!

Production began in 1972 with the release of Mamee’s first ever product: Lucky instant noodle and vermicelli.

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1974

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CRUNCH, CRUNCH. MAMEE…

When Tan Sri Pang Tee Chew noticed rubber tappers eating uncooked instant noodles straight from the pack, the Pang father-son duo steered their noodle production in a new direction and launched the memorable crunchy noodle snack - Mamee.

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PSST.. EVER WONDERED HOW THE NAME “MAMEE” CAME ABOUT?

It’s a derivative of the endearing term for mother - MUMMY! To represent the person with whom a child has the strongest emotional connection.

1980

HERE COMES DOUBLE DECKER!

Beep, beep! Double Decker’s crackers came rolling in to deliver Malaysians yet another delectable delight.

DISCOVER
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1992

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HOLA, AMIGOS IT’S MISTER POTATO!

Malaysians were introduced to its favorite muchacho in a sombrero bringing delicious potato snacks made from quality ingredients.

DISCOVER

1996

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NUTRIGEN, GOODNESS FOR THE TUMMY

“Yum in tum” redefined with the lunch of Nutrigen’s Cultured Milk and Yogurt that contains active live culture for the digestive system.

2012

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MAMEE CHEF HITS THE SHELVES

In 2012, Mamee branches out with Mamee Chef, delivering springy noodles and delicious soup in every bowl with the help of specially formulated Mi Tarik technology and superior ingredients.

DISCOVER

2014

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FROST & SULLIVAN AWARD

Frost & Sullivan Award for Best Home-Grown Packages Food Company

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PUTRA BRAND AWARD

Putra Brand Award under Foodstuff Category (Mamee Chef for being Top 10 Best Instant Noodles in the World)

2015

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MAMEE JONKER HOUSE

After over 40 years of heritage in food and manufacturing, Mamee opens its first concept store, Mamee Jonker House, at the heart of a UNESCO heritage street.

2016

GOODNESS IN EVERY BITE

In 2016, Biskidz came bursting into the market with thin-sliced biscuits made with nutritious wheat and packed full of DHA. No wonder every bite is packed full of godness!

DISCOVER
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PUTRA BRAND PERSONALITY OF THE YEAR

2017

SWEET OLD MISTER POTATO

Mister Potato gets a splash of color with the new Purple Sweet Potato Crisps; the same crispy, savoury goodness laced with natural sweetness.

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2021

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DELOITTE BEST MANAGED COMPANIES AWARD 2021 & 2022

DISCOVER

2022

PUTRA BRAND AWARD SILVER

AEON'S MOST CELEBRATED PARTNER 2022

DISCOVER
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2023

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PUTRA ARIA BRAND AWARDS GOLD

FOODSTUFF CATEGORY 2022

DISCOVER

NOW

 

AND THE LEGEND CONTINUES...

From its humble beginnings in a small manufacturing plant to a full-fledged manufacturing company, Mamee has made itself a household staple in homes all across Malaysia and abroad.

Today, Mamee strives to continually create and innovate, producing products that enrich the hearts and lives of many more around the globe.

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FEWER,

BIGGER,

BETTER!

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OUR KEY
STRATEGY

In our relentless pursuit of spreading happiness through snacking experiences, we discovered that the key to our consumers’ hearts are FEWER complexities, BIGGER excitements and BETTER product quality. It’s no rocket science - but we have spent the past 50 years perfecting this formula to meet your ever evolving snacking desires as ASEAN’s most unique and exciting snack and beverage company!


OUR WORLDS
 

THE SECRET SAUCE
(QVE)

So what’s the secret sauce behind Mamee’s wacky worlds of snacking experiences? Freshest ingredients coupled with our stringent manufacturing processes guarantees industry leading product QUALITY delivered to you at the best VALUE.

How do we do all that whilst elevating your snacking EXCITEMENT? Through strategic partnerships with crème de la crème of the food industry and beyond to tease your taste buds with awesome and wacky snack collaborations.

Why do we go through all the hassle? To amaze and surprise you! That’s what matters most to us at Mamee - a happy you.

CRUNCHY HISTORY KEY STRATEGY THE SECRET SAUCE

Stay Wacky!

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Reach Us
Melaka

Lot 1, Ayer Keroh Industrial Estate, 75450 Melaka, Malaysia

+606 232 4466

Subang

Lot 793, Persiaran Subang Indah, Off Persiaran Subang, 47500 Subang Jaya, Selangor Darul Ehsan, Malaysia

+603 5632 5588

Rawr With Us

Product enquiries:
careline@mamee.com.my

Other enquiries:
hello@mamee.com.my

Export:
export@mamee.com.my

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© MAMEE-DOUBLE DECKER (M) Sdn Bhd 199101012051. All Rights Reserved.

 
      • About Us
        • CSR
        • ESG
        • Monstrous Excitement
        • Monstrous Experience
        • Be a Monstar!
      • News
      • Our Worlds
        • Snacks
        • Noodles
        • Bakery
        • Beverages
        • Food Service
      • Partners
      • Rawr With Us
      • Shop Mamee
        • Shopee
        • Lazada
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