HOW MAMEE
RAWR
THE WORLD
THE AMAZING
CRUNCHY
HISTORY OF MAMEE
1971
ONCE UPON A TIME…
Mamee’s story began in 1971, when founder Datuk Pang Chin Hin and his partner started a small factory in Melaka that manufactures instant noodles.
1972
A LUCKY STAR IS BORN!
Production began in 1972 with the release of Mamee’s first ever product: Lucky instant noodle and vermicelli.
1974
CRUNCH, CRUNCH. MAMEE…
When Tan Sri Pang Tee Chew noticed rubber tappers eating uncooked instant noodles straight from the pack, the Pang father-son duo steered their noodle production in a new direction and launched the memorable crunchy noodle snack - Mamee.
PSST.. EVER WONDERED HOW THE NAME “MAMEE” CAME ABOUT?
It’s a derivative of the endearing term for mother - MUMMY! To represent the person with whom a child has the strongest emotional connection.1980
HERE COMES DOUBLE DECKER!
Beep, beep! Double Decker’s crackers came rolling in to deliver Malaysians yet another delectable delight.
1992
HOLA, AMIGOS IT’S MISTER POTATO!
Malaysians were introduced to its favorite muchacho in a sombrero bringing delicious potato snacks made from quality ingredients.
1996
NUTRIGEN, GOODNESS FOR THE TUMMY
“Yum in tum” redefined with the lunch of Nutrigen’s Cultured Milk and Yogurt that contains active live culture for the digestive system.
2012
MAMEE CHEF HITS THE SHELVES
In 2012, Mamee branches out with Mamee Chef, delivering springy noodles and delicious soup in every bowl with the help of specially formulated Mi Tarik technology and superior ingredients.
2014
FROST & SULLIVAN AWARD
Frost & Sullivan Award for Best Home-Grown Packages Food Company
PUTRA BRAND AWARD
Putra Brand Award under Foodstuff Category (Mamee Chef for being Top 10 Best Instant Noodles in the World)
2015
MAMEE JONKER HOUSE
After over 40 years of heritage in food and manufacturing, Mamee opens its first concept store, Mamee Jonker House, at the heart of a UNESCO heritage street.
2016
GOODNESS IN EVERY BITE
In 2016, Biskidz came bursting into the market with thin-sliced biscuits made with nutritious wheat and packed full of DHA. No wonder every bite is packed full of godness!
PUTRA BRAND PERSONALITY OF THE YEAR
2017
SWEET OLD MISTER POTATO
Mister Potato gets a splash of color with the new Purple Sweet Potato Crisps; the same crispy, savoury goodness laced with natural sweetness.
2021
DELOITTE BEST MANAGED COMPANIES AWARD 2021 & 2022
2022
PUTRA BRAND AWARD SILVER
AEON'S MOST CELEBRATED PARTNER 2022
2023
PUTRA ARIA BRAND AWARDS GOLD
FOODSTUFF CATEGORY 2022
NOW
AND THE LEGEND CONTINUES...
From its humble beginnings in a small manufacturing plant to a full-fledged manufacturing company, Mamee has made itself a household staple in homes all across Malaysia and abroad.
Today, Mamee strives to continually create and innovate, producing products that enrich the hearts and lives of many more around the globe.
FEWER,
BIGGER,
BETTER!
OUR KEY
STRATEGY
In our relentless pursuit of spreading happiness through snacking experiences, we discovered that the key to our consumers’ hearts are FEWER complexities, BIGGER excitements and BETTER product quality. It’s no rocket science - but we have spent the past 50 years perfecting this formula to meet your ever evolving snacking desires as ASEAN’s most unique and exciting snack and beverage company!
THE SECRET SAUCE
(QVE)
So what’s the secret sauce behind Mamee’s wacky worlds of snacking experiences? Freshest ingredients coupled with our stringent manufacturing processes guarantees industry leading product QUALITY delivered to you at the best VALUE.
How do we do all that whilst elevating your snacking EXCITEMENT? Through strategic partnerships with crème de la crème of the food industry and beyond to tease your taste buds with awesome and wacky snack collaborations.
Why do we go through all the hassle? To amaze and surprise you! That’s what matters most to us at Mamee - a happy you.
