Lead the end-to-end marketing function for the snack category, driving sustainable growth through brand building, innovation, portfolio strategy, and commercial excellence. The role is accountable for delivering market share, revenue, and profitability targets while strengthening brand equity and consumer loyalty across channels and markets.
Tangerang, Banten, Indonesia
Head of Marketing
JOB DESCRIPTIONS
Key Accountabilities
1. Strategic Leadership
- Define and execute long-term category and brand strategies aligned with regional and global business objectives.
- Translate corporate vision into actionable marketing roadmaps and annual operating plans.
- Identify growth opportunities through market analysis, trend forecasting, and competitive intelligence.
2. Innovation & Product Development
- Lead the innovation pipeline from concept to commercialization.
- Demonstrate a proven track record in launching successful innovative snack products supported by consumer insight and data analytics.
- Partner with R&D, Supply Chain, and Quality teams to ensure product feasibility, compliance, and speed to market.
3. Brand & Communication Excellence
- Own brand equity, positioning, and communication strategy across all touchpoints.
- Ensure consistency of brand messaging across ATL, BTL, digital, retail, and experiential channels.
- Monitor brand health metrics and optimize campaigns based on performance data.
4. Commercial & Market Execution
- Collaborate closely with Sales team develop integrated business plans.
- Drive pricing, promotion, and channel strategies to maximize penetration and profitability.
- Support expansion into new channels, regions, and export markets.
5. Financial & Performance Management
- Manage marketing budgets with strong ROI discipline.
- Deliver against agreed KPIs including market share, revenue growth, margin, and brand metrics.
- Utilize data analytics and dashboards for performance tracking and decision-making.
6. People Leadership
- Build, lead, and develop a high-performing marketing organization.
- Foster a culture of innovation, accountability, and cross-functional collaboration.
- Coach and mentor team members to strengthen leadership pipeline and succession planning.
JOB REQUIREMENTS
- Bachelor’s degree required; MBA or master’s degree preferred.
- 10+ years of progressive marketing experience in FMCG, preferably food/snack category.
- Minimum 5 years in senior leadership role managing teams and multi-brand portfolios.
- Demonstrated success in innovation launches and brand growth initiatives.
- Experience working in a multinational or matrix organization.
- Strong business acumen, analytical capability, and stakeholder management skills.
- Fluent English required; additional languages are a plus.
- Willing to work from Office in Tangerang, Banten.