Own and accelerate growth in the General Trade (GT) channel by translating brand and category strategies into winning in-store execution plans.
Subang Jaya Selangor
Channel Marketing Manager (General Trade)
JOB DESCRIPTIONS
- Define and lead General Trade growth strategy across traditional trade, independents, and wholesalers.
- Segment GT universe (e.g., provision shops, mini markets, wholesalers or by revenue clusters) to drive focused interventions.
- Drive numeric & weighted distribution expansion, especially for Core SKUs/NPDs.
- Ensure must-stock SKU execution, range selling, and distribution hygiene.
- Partner with Sales to close white space gaps and improve outlet productivity.
- Lead development of GT-specific POSM, visibility tools, and activation mechanics.
- Roll out scalable activation programs (bundles, on-pack promos, retailer incentives).
- Translate pricing strategies into GT-relevant price ladders and pack-price architecture.
- Design trade schemes, incentive programs, and promo mechanics to drive offtake.
- Work closely with distributors and sales teams to ensure execution excellence.
- Develop toolkits, selling stories, and training materials for field teams.
- Monitor and improve sales force productivity and call effectiveness.
JOB REQUIREMENTS
- Bachelor’s degree in Business, Marketing, or related field.
- Min. 5 years in FMCG, with strong exposure to General Trade / Channel Marketing / Sales.
- Proven experience in route-to-market (RTM) strategy, distributor management, and field execution.
- Deep understanding of Malaysia GT landscape and outlet dynamics.
- Strong commercial acumen, problem-solving, and execution discipline.