Subang Jaya Selangor

Assistant Manager, Channel Marketing (Export)

JOB DESCRIPTIONS

1. Trade Strategy & Planning

• Develop and implement export trade marketing strategies aligned with commercial targets (volume, distribution, and profitability).
• Translate global/regional brand strategies into country-specific channel plans.
• Define channel roles, pricing architecture, and trade mechanics for each market.

2. Distributor Management & Execution

• Work closely with distributors to plan and execute yearly and quarterly activation plans.
• Ensure quality execution of promotions, visibility and merchandising in-market.
• Provide clear guidelines, toolkits, and POSM for consistent execution across markets.

3. Trade Promotions & Activation

• Design and deploy effective trade promotions (price-offs, bundles, GWP, displays).
• Optimize trade spend ROI and ensure proper budget planning and tracking.
• Monitor campaign effectiveness and recommend improvements. Working closely with distributor activation and TPM governance
• Ensure distributor compliance with agreed trade plans, pricing structures, and promotional discipline

4. In-store Excellence & POSM

• Lead development of POSM, merchandising guidelines, and shelf visibility standards.
• Ensure strong in-store presence (display execution, planogram, facings).
• Drive adoption of best-in-class activation across all markets.

5. Market & Shopper Insights

• Analyze market trends, competitor activities, and shopper behavior across markets.
• Identify opportunities for product assortment, pricing, and promotional improvements.
• Leverage insights to refine trade strategies and drive growth.

6. Cross-functional & Regional Coordination

• Collaborate with Brand, Sales, RGM, and Supply Chain to ensure alignment.
• Support export sales team with trade tools, decks, and commercial proposals.
• Drive sharing of best practices and learnings across ASEAN markets.

7. Performance Tracking & Reporting

• Track KPIs including volume uplift, distribution, display execution, and ROI.
• Prepare regular trade performance reviews and recommend corrective actions.
• Ensure proper documentation and governance of trade spend.

JOB REQUIREMENTS

• Bachelor’s Degree in Marketing, Business, or related field.
• At least 3–5 years of experience in Trade Marketing / Sales (FMCG preferred).
• Experience in export markets or distributor management is a strong advantage.
• Strong stakeholder management, analytical skills and commercial acumen.
• Experience handling ASEAN markets (Thailand, Singapore, Vietnam, Cambodia).
• Familiarity with distributor-led markets and indirect GT.
• Ability to translate strategy into actionable plans.