Job Description

• Assist the Brand Manager with brand planning and growth objectives by developing and supervising marketing plans.
• Support product launches including packaging development, sampling, and POSM.
• Work closely with sales and trade marketing to ensure in-store alignment with brand strategy.
• Liaise with internal stakeholders, agencies and suppliers in implementation of marketing collaterals and promotional materials to ensure timely and smooth campaign execution.
• Contribute to the development of innovative digital and social media strategies to support brand building and new product launches.
• Assess the effectiveness and ROI of marketing initiatives.
• Collaborate with the Brand Manager to guide the development of creative strategies and media execution, including PR, marketing communications, and digital/social media.
• Support the Brand Manager in managing crisis communications and local media relations.
• Identify and recommend market opportunities for growth.
• Monitor A&P budgets and expenditures to optimize gains and minimize costs, working with managers to establish and track budgets.
• Prepare reports on brand performance and sales metrics.
• Perform additional tasks as assigned by management as needed.

Job Requirements:

• Candidate must possess at least BSc/BA in Marketing, Communication, Business or related field.
• 2 to 4 years of experience in brand and marketing role, preferably in FMCG (Local or Regional Marketing).
• Experience in Launching end to end Campaigns in market. New product development launch is a plus.
• Strong organizational and communication skills.
• Strong accountability and ownership in task and deliverables.
• Willingness to engage in robust discussions on strategy with a strong point of view.
• Organizational skills, experience meeting tight deadlines.
• Deep consumer empathy to find solutions that caters to the consumer needs.