Subang Jaya, Selangor

Executive, Trade Marketing

Job Description:

This role is the vital link between our brand strategy and our sales execution. Apart from product availability and visibility, he/she will be responsible for ensuring our products are not just “on the list” but are the first choice for distributors, wholesalers, and professional kitchen operators.

• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
• Analyzes competitors to see how they are winning at the point of sale
• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
• Leading events and activation programs with partners to improve brand visibility
• Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected
• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams

Job requirements:

• Education: Bachelor’s Degree in Marketing / Business Related
• Experience: 2+ years in Trade Marketing, Sales, or Category Management within the food service or FMCG sector.
• Commercial Acumen: A strong understanding of the “Route-to-Market,” including how distributors and wholesalers operate.
• Project Management: Proven ability to manage multiple promotions, trade events, promoter and budget trackers simultaneously.
• Analytical Thinking: Ability to turn sales data and market research into actionable trade programs.
• Strong understanding of in-store execution, promotions, and retailer dynamics
• Strong ownership mindset with excellent project management skills
• Analytical and structured thinker
• Confident communicator across functions