As Mamee progressed over the past five decades becoming Malaysia’s childhood snack, whilst capturing the hearts and imaginations by spreading joy and love resonating with consumers, the local Malaysian favourite snack partnered Budak Baek another local cool kid on the block; a streetwear brand owned by Malaysian rapper Joe Flizzow to take over the street scene with its own collection of shirts and flat caps. Enthusiasts of both brands were able to win limited-edition wear via Mamee Monster social media platforms.