Mamee Marketing Bootcamp Captivates INTI International College Subang!

Over 150 students were firstly captivated by our Chief Marketing Officer, Yuan Yi’s sharing on a series of marketing success and achievements over the years before being placed into discussion groups covering 4 respective key brands (Mamee Monster, Mister Potato, Mamee Chef & Corntoz) for a chance to win RM1000 worth of TNG prizes.

Facilitated by each brand lead and team members, all the groups presentation were evaluated based on 5 rubric assessment criteria:

• Marketing Strategy
• Understanding of the Brand
• Understanding of the Brand
• Engagement & Interactivity
• Implementation Plan

Those with the highest score of each brand case study would then enter the finale for their presentation to be evaluated by Yuan Yi, Sing Moon (Head of Marketing) and 2 INTI lecturers.

A truly insightful and educative bootcamp as part of their semester project, further enlightened by Mamee Monster, Mister Potato and Pinko (Corntoz) mascots eagerly-awaited appearance with a goodie bag & a certificate to bring home for all the students!