Assistant Brand Manager (Food Service)

May 2026

Conduct market research, develop and execute brand plans, manage product development, campaigns, communications, collaterals, and A&P tracking.

Subang Jaya, Selangor

Conduct research and competitor analysis to identify emerging market trends of consumers and F&B.
Implement & Execute annual brand plan including innovation campaigns to drive higher customer retention and loyalty.
Implement brand communication plans.
Drives the end-to-end process of bringing new products from concept to market, including ideation, design, prototyping, testing, and launch.
Monitor product quality, design and brand alignment.
Monitor and review effectiveness of brand campaigns.
Generate creative materials, templates and collaterals.
Stay updated on industry trends and best practices in branding and marketing to continuously improve brand strategies and tactics.
Collaborate with cross-functional teams to ensure brand consistency across all marketing channels and touchpoints.
A&P Expenses Tracking.

Education: Bachelor’s Degree in Marketing / Business Related
Experience: 2–4 years in Brand Management or Trade Marketing. Experience in B2B or Food Service is highly preferred.
Culinary Empathy: A strong understanding of “Back of House” operations; you know how a professional kitchen flows and what a chef values.
Analytical Mindset: Proficiency in translating complex data sets (e.g., Technomic, NPD, or internal sales data) into actionable marketing strategies.
Collaboration: Ability to work cross-functionally with R&D, Culinary, Supply Chain, and Sales teams.
Communication: Exceptional storytelling skills to turn product features into profitable solutions for operators.
Creative Eye: Ability to oversee and develop visual assets that align with a “premium” brand identity.