Job Description:

1. Product Development

• Assist in developing and executing new product concepts in alignment with global brand strategy.
• Work closely with R&D, Factory and supply chain teams for product development to ensure timely product launches.
• Conduct market research and competitor analysis to identify opportunities and gaps.
• Support in product positioning, pricing strategy, and portfolio optimization.

2. Brand Communication/Campaign

• Plan/Implement brand campaigns across global markets, ensuring consistency of message and tone.
• Liaise with creative and media agencies or distributor for campaign planning and execution.
• Adapt local marketing materials for global markets while maintaining brand integrity.
• Monitor consumer insights, digital trends, and competitive communication activities and campaign performance, preparing reports.

3.  Others

• Track and monitor ANP (Advertising & Promotion) budget, ensuring accurate reporting and cost control.
• To perform any other ad-hoc duties from time-to-time.

Job Requirements:

• Candidate possess Bachelor’s Degree in in marketing, communication, business or related field.
• At least 1-3 years’ experience in marketing, brand management in the FMCG industry.
• Understanding of marketing fundamentals (4Ps, brand positioning, consumer insights).
• Ability to analyze data and translate into actionable insights.
• Project management and coordination skills across multiple stakeholders.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word).