Subang Jaya, Selangor

Executive, Trade Marketing

 

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Job Description:

This role is the vital link between our brand strategy and our sales execution. Apart from product availability and visibility, he/she will be responsible for ensuring our products are not just “on the list” but are the first choice for distributors, wholesalers, and professional kitchen operators.

  • Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
  • Analyzes competitors to see how they are winning at the point of sale
  • Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
  • Leading events and activation programs with partners to improve brand visibility
  • Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected
  • Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams

Job requirements:

  • Education: Bachelor’s Degree in Marketing / Business Related
  • Experience: 2+ years in Trade Marketing, Sales, or Category Management within the food service or FMCG sector.
  • Commercial Acumen: A strong understanding of the “Route-to-Market,” including how distributors and wholesalers operate.
  • Project Management: Proven ability to manage multiple promotions, trade events, promoter and budget trackers simultaneously.
  • Analytical Thinking: Ability to turn sales data and market research into actionable trade programs.
  • Strong understanding of in-store execution, promotions, and retailer dynamics
  • Strong ownership mindset with excellent project management skills
  • Analytical and structured thinker
  • Confident communicator across functions
March 2026

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