SHINSEGAE SETS UP JV WITH MALAYSIA’S MAMEE
Shinsegae Food set up a 50:50 joint venture with a Malaysian food company, Mamee-Double Decker Sdn Bhd. in its latest push for the soaring halal food market in Southeast Asia.
The JV, named Shinsegae Mamee, plans to launch a line of halal food. Shinsegae will provide the manufacturing technology as well as its know-how for restaurant and bakery operations, while Mamee will provide operational infrastructure, including sales network and export support.
Shinsegae turned its eyes to Southeast Asia with a keen interest in Korean cuisine and culture overall. Malaysia, in particular, has the largest halal food market thanks to a high concentration of Muslims.
