The role is responsible for driving sales execution across Central Modern Trade channels by translating commercial plans into effective on-ground activities. The incumbent will lead the field sales and merchandising team, monitor sales and outlet execution, ensure promotional and brand activities are implemented effectively.

• Develop, guide and motivate a team of Sales Executives, Sales Representatives and Merchandisers to achieve excellence in selling, merchandising and execution standards in the field.
• Effectively supervise the implementation the monthly sales strategies, Key Account plans, trade bulletins and brand activities into effective on-ground execution plans.
• Work closely with the Key Account team to ensure alignment between commercial plans and field execution, providing market feedback and highlighting operational challenges.
• Monitor daily and monthly sales performance, distribution, stock availability, promotional execution and merchandising standards, identifying gaps and taking corrective actions where required.
• Conduct regular market and outlet visits to ensure agreed sales, promotional, pricing, visibility and merchandising standards are properly executed.
• To work closely with Tiong Nam Shah Alam & Melaka Logistic to monitor stock availability, order fulfilment and monthly stock requirements.
• Analyse outlet-level sales and execution performance and provide recommendations to improve sales productivity, distribution and merchandising effectiveness.
• Conduct regular competitor and market checks to identify changes in pricing, promotions, product visibility, distribution and market activities.

Job Requirements:

• Candidate must possess at least a Diploma in Business Administration, Sales, Marketing or a related field.
• Minimum three (3) years of relevant experience in Field Sales / Sales Operations within the FMCG industry.
• Experience in Central Modern Trade / Modern Trade will be an added advantage.
• Strong understanding of FMCG sales execution, merchandising, distribution and promotional activities.
• Good understanding of sales performance tracking, outlet execution and inventory/stock management.
• Strong leadership, coaching and people management skills.
• Strong communication and coordination skills, particularly in working with cross-functional teams.
• Able to work independently, manage multiple priorities and respond effectively to fast-changing market and operational requirements.
• Willingness to travel frequently for market and outlet visits.