Pink Monster was Blue’s adorable companion in Mamee Monster’s early days, and many fans who grew up with the brand were asking if they would ever see Pink again. So, Mamee decided to bring Pink back with a bang – challenging Malaysians to find limited edition pink noodle cakes with a mystery flavour. The story: Blue came back one day to find Pink missing! Where did she go? Why did she leave? Blue recruited Malaysians nationwide to find his missing lovable companion, by hunting for the pink noodle cakes and taking on the #CanYouPinky challenge for the chance to win RM3500 cash. All was well, when it was revealed that Pink just stepped out to the grocery store.