Mamee Monster prides itself on not only being Malaysia’s favourite childhood snack, but also its constant innovation of new snacks, and new flavours that the nation loves. With that, Mamee Monster introduced a snack that Malaysia’s most hardcore spice-lovers would go crazy for – a limited edition, super spicy black noodle cake! The special pack was launched with a wacky story: aliens have sneaked into some Mamee Monster packs, and turned them into black noodle cakes! Monster needed help from Malaysians to hunt them down, MIB-style, and finish the snack in under 1 minute for the chance to win RM500. Spice-loving Malaysians came to the rescue, and flooded social media with videos of them munching down on the black noodle cake.